The more time I spend working on marketing, the more parallels I find between my professional and personal life. This makes sense because I am a human being with a human experience. Of course, there will be some synchronization.

I recently got it Deepak Chopra's The Seven Spiritual Laws of Success and after I finished it (it's a super easy read), I kept thinking about how much of it resonated with me and how much I wanted to apply to my work.

Most people have a hard line between work and life. “It's just business”, “I'm just another person at work”, etc. But what if we bring some of the beauty of the personal to the professional one? What if it wasn't so black and white – instead, we used the principles that work for us and make us feel good in our everyday lives to be better at work?

I feel like a lot of business is about greed, scarcity and pressure now. However, brands that are succeeding are living by values ​​and beliefs that resonate with people on a personal level. Reading Deepak's laws, I kept thinking – what if we implemented these in the office and got better in the process?

So without further ado, below are the laws, what they mean, and how we can apply them to be better businessmen.

1. The law of pure potential

This law means that we exist in a state of pure potential. This principle, to me, is reminiscent of the American Dream: the idea that we can do anything we set our minds to with enough effort and persistence.

Essential to realizing your potential, however, is knowing who you are. In business, my brain immediately jumps to your branding strategy. How well you know your brand – yours MISSION, purpose, DNA, USP? How well do your customers know you?

Much of what we as humans buy is based on brand beliefs. Do we know what our beliefs are? And if so, do we communicate with them? Infinite potential lies within any brand that understands and communicates its unique values ​​and beliefs to the right audience.

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2. The law of giving

This is one of my personal favorites: giving and giving — without expecting or needing anything in return. In marketing, it's often content- 'Download this white paper in exchange for your email address'… (yawn). What if you gave it away for free? What if you could provide real, personalized value – and you didn't need anything in return?

This is not saying to give away all your services for free, but I am asking you to think about what you can give without needing anything. I get messages all the time from recent college graduates looking for careers. While I don't have any jobs, I offer them a virtual or in-person coffee to talk about their interests and give them any recommendations for places to check out or people to connect with.

Sometimes it can be too much, but for me, it's creating the kind of environment I wish I had when I was in my career. When I get a marketing lead, I do a free 30-minute phone call. I take 15-20 minutes asking questions and listening to their answers, and the rest of the time I tell them everything I think they should do. There are no sales. I just say what they should start, stop and improve.

Many people asked me why I gave so much away when they could take that information and do it themselves or go somewhere else. If they want to, they will. But I'd rather they had the knowledge to do it in a way that would be better for them and save them time, money and frustration. It doesn't necessarily matter if they choose to do it with me.

I want them to win and do the best for them. When you approach business from the perspective of having more to give than to take, work naturally starts to flow to you because it makes people feel good. It doesn't feel like “here's another $10K out the marketing window,” it's the excitement and energy of investing in something you've already gotten so much value from.

3. The law of karma

We all know this: you get it what you give. One of the biggest parallels I can draw is with money. If you, as a business owner, are stingy with your money, how can you expect others to invest and spend their money for you? No sense.

You have to act on what you want to get. If you want others to believe in you, you have to believe in yourself. If you want brands to buy from you, why not buy from them? Whenever I make a good link, I make an effort to buy/try their product and/or service. Then I write to them and tell them about it. Give them all the credit for the wonderful thing they created. What goes around comes around and what I want to put out there is a legacy of supporting amazing people who have created great things and acknowledging all the effort they put into it.

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4. The law of least effort

This is about going with the flow. As business owners, there is never a shortage of to-do lists, meetings and deadlines. It can feel exhausting. Sometimes, the best thing we can do is work with what feels easy and exciting.

I used to be a pro at time blocking. My calendar was a game of Tetris with all the things I had to do and then some. When I look at it now, my question is, 'What needs to happen?' and 'What does it feel good to achieve today?'

Forcing myself to sit down and write an article when I'm stressed and feeling down… it's going to be bad. I'd rather take the path of least resistance. Work with what works and what feels good. Sometimes I'm 50% done with a project and realize I have so much resistance I have to start over. Reframe it – ask what I'm really trying to do and how I can make it easier. When you're in a flow state, you feel unstoppable. The work is great, you feel good and the work is no longer a grind.'

5. The law of intention and desire – and 6. – The law of detachment

I combined these two laws deliberately because, for me, they represent all the essential and main principles of manifesting. You start with your desires. In business, we call these your goals, and there should be more than just the amount of money you want to make.

The laws say these things are possible, but we must let go of our attachment to the outcome. It's one thing to say what you really want, it's another to have an iron grip on how to get it so that it meets your expectations.

It's all about relinquishing control, which, as a entrepreneur, is really challenging. I will tell you from personal experience that I have made a million business mistakes that I strongly felt were the right move at the time. They made me ask for what I wanted. I didn't want a course, five more employees, or ten new clients. I wanted a business that felt aligned with my skills and passions.

I wanted to shift my services to provide what I knew business owners really needed instead of what they told me they needed. When I was able to let go of how I thought I was going to look, that's when I truly thought my business became successful.

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7. Law of Dharma

We are here for a reason, to serve a purpose. Are you aligned with yours? Think about it. What would you say if I asked you what you do and why? You don't need to be the Dalai Lama to do good in this world, but you do need to be contributing. You know what that is and it feels in line with your values ​​and beliefs. I believe this law is a game changer – and has challenged me to answer the question of what I want my legacy to be. That's why I created a scholarship and volunteered to teach marketing to high school students or give free lectures. I want to inspire future entrepreneurs. I want them to know that anything is possible (or, to use Deepak's words, Purely Potential).

How many of these laws do you think you can relate to in life and work? This is not a map of how to live or work, but I think it brings into harmony the potential to have a greater and more meaningful experience in your business – if you let it.