Wells Fargo analyst buys 75 Chipotle cups to test size


Chipotle has been under Review from customers accusing the chain of skimping on portion sizes.

A new trend even appeared in social networks, where customers want film themselves ordering at the fast-casual chain to encourage Chipotle employees to give them fuller cups.

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Now, a group of Wells Fargo analysts decided to settle the debate—by ordering 75 identical cups at eight different NYC Chipotle locations.

Led by analyst Zachary Fadem, the group of finance professionals ordered 75 bowls of white rice, black beans, chicken, pico de gallo, cheese and lettuce.

To no one's surprise, the results showed that the portion size and weight of the bowls varied significantly.

The average weight of bowls was 21.5 ounces. Some locations offered the bowl at a whopping 27 ounces, while another came in at just 14 ounces—all from the same menu and prepared the same way.

“Consistency varied greatly, with some locations serving bowls weighing ~33% more than other locations (with equivalent orders); and the heavier digital/in-store bowls weighing 87%/47% more vs. light,” Fadem reported. “While throughput is improving, order stability remains a possibility.”

In May, Chipotle CEO Brian Niccol denied that portion sizes had gotten smaller during an interview. with wealth.

“The portions haven't gotten any smaller,” Nicol said confidently. “We always want to give people big portions that get them excited about food.”

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Chipotle there was a strong Q1 2024, with total revenue reaching $2.7 billion, an increase of 14% from the same time last year. The chain also opened 47 new restaurants in the quarter.

Chipotle did not immediately respond of the entrepreneur request for comment regarding portion size variability.





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