In a world where coffee is king and donuts reign supreme, one brand stands out as a sprinkle-covered beacon of delight: Dunkin'. From early morning commutes to late night study sessions, Dunkin' is woven into the fabric of our daily routines with a mix of caffeine, sugar and unbridled charm. With more than 13,000 units worldwide, the company has been ranked for 45 consecutive years in Franchise 500leading to a place in our Hall of Fame.

But beyond the familiar aroma of freshly brewed coffee and the promise of a perfectly glazed taste lies a treasure trove of fascinating facts waiting to be discovered. So grab your favorite drink, settle into a cozy seat and get ready to dive into the delicious details behind this beloved brand.

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1. The brand is known for its famous power.

Dunkin is no stranger to take famous famous names—including actors, influencers, musicians and athletes—to work with the brand on advertising, social media and advertising. In recent years alone, celebrity partnerships include Ben Affleck, Charlie D'Amerlio, Ice Spice and Jennifer Lopez.

2. Dunkin's Big Game commercial was a hit.

Dunkin's 2024 Super Bowl ad stars Ben Affleck, Matt Damon and Tom Brady as the musical group DunKings with pink and orange overalls The ad was such a hit that Dunkin' released an extended cut version on YouTube, and the merchandise quickly sold out.

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3. Dunkin' has drinks with drinks.

Dunkin' is in the liquor business with their Dunkin' Spiked product line. Dunkin' Spiked includes four flavors of iced teas and four flavors of iced coffee.

4. Dunkin' has gone through two major name changes.

Dunkin' was originally founded as The Open Kettle in Quincy, Massachusetts, in 1948. By 1950, the name was changed to Dunkin' Donuts. But starting in 2018 and confirmed in 2019, they dropped the “Donuts” and the chain became known simply as Dunkin.

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5. They sell about 60 cups of coffee per second.

Dunkin' is sold nearby 2 billion cups coffee per year. With back-of-the-napkin math, that works out to roughly 60 cups of coffee per second.

6. Munchkins were created from the dough from the center of the donut.

Dunkin started selling Munchkins donut hole in 1973 as a creative way to use donut dough from the center of bagel-shaped donuts—hence the term “donut hole.” Today, they sell almost a billion Munchkins a year.

7. Dunkin' powers the Joy in Childhood Foundation.

of “Joy in Childhood” Foundation. is an independent non-profit organization powered primarily by Dunkin' (see color scheme) whose mission is to make a difference in the lives of children struggling with hunger or disease. Last year alone, the foundation awarded more than $9.5 million in grants to local organizations that strive to make children's lives happier.

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8. Dunkin' supports college athletes through NIL deals.

College athletes are now allowed to partner with brands through NIL (name, image and likeness) partnerships. Dunkin created Team Dunkin' and supports a diverse roster of student-athletes across all collegiate sports.

9. Munchkins were named after characters in The Wizard of Oz.

Dunkin's Munchkins were originally designed to be marketed to young children. Therefore, they named Munchkins after the people inside The wizard of oz. The name stuck, but it didn't take long for them to be popular with adults as well. Did you know that most locations require you to purchase a minimum amount of Munchkins? You can't have just one!

10. There are more than 25,000 ways to order your coffee.

Dunkin' claims there are more than 25,000 ways to order your coffee, whether you're changing the amount of sugar, strength, flavors or even milk.

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11. Madonna was once fired from Dunkin' Donuts.

Before her big break, Madonna needed money to pay her bills, so she took a job at Dunkin' Donuts in 1978 in New York City. Madonna claims she was Fired a week later for not taking her job seriously and allegedly messing with the jelly machine.

12. Dunkin' is in the sneaker game.

Dunkin' continues to work with major shoe brands to release shoes in a Dunkin' colorway. In 2022, they partnered with Puma for it I drop two shoes. Up front, there will be a Dunkin' colorway on a Nike Air Max 90 coming later in 2024.

13. America isn't the only country running with Dunki.

Dunkin' has a presence in around 60 countries worldwide and they are looking to penetrate even more markets across the globe. Currently, they are looking to expand further to Germany and Spain.

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14. There are international donuts based on local cuisine.

Like any good international food franchise, Dunkin' embraces the kitchen and the tastes of different cultures around the world. There are stroopwafel donuts in the Netherlands, pork floss donuts in China and red bean donuts in Korea.

15. Drew Brees has helped open stores all over Louisiana.

In 2017, former New Orleans Saints quarterback Drew Brees expanded his business empire by signing a deal to open 69 Dunkin' locations throughout Louisiana by 2027.

16. They cheated on food in Portland, Maine.

To impress self-described foodies and coffee connoisseurs, Dunkin' disguised itself in Portland, Maine. They opened what passed as one boutique cafe called S!p in downtown Portland serving up good vibes and even better coffee. The locals were shocked to learn that they were being served Dunkin' espresso drinks.

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17. There is a coveted Dunkin' Black Card.

It doesn't really come with great perks like free coffee for a year, but Dunkin Black Card is a rare Dunkin' loyalty card that customers can try to get. Dunkin' provides these cards as a token of appreciation.

18. Dunkin has a 100% responsibly sourced coffee by 2025.

Dunkin is constantly striving for it improve their coffee, reduce their impact on the environment and improve the livelihood of coffee farmers and producers. Dunkin' is investing in sustainable agricultural science, training farmers and even planting trees. By 2025, Dunkin' aims to have 100% responsibly sourced coffee.

19. Dunkin' has a bike lane in the Philippines.

In 2021, the Dunkin' location in Quezon City, Philippines, opened its first ever bike lane. Just like someone would order in a drive-thru lane or at a pedestrian window, bicyclists pull up to the bike lane, place their order, and pick up their coffee at another window.

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20. You can request a Dunkin' Community Cruiser to come to your event.

Have an event or fundraiser? You can search for large Dunkin' Community Cruiser to make a visit to offer free hot or iced coffee samples to your event attendees. There is a waiting list, but Community Cruiser is free!