Outstanding marketing thinkers have garnered massive media attention over the years, creating masterpieces that have wowed audiences and kept the public talking about their brands and products. While traditional marketing strategies are always reliable, non-traditional campaign can pay off much higher when brands use them correctly.

Every now and then, a company turns a creative idea into the next hot topic for online chat and workplace conversation. These viral campaigns teach us that unconventional approaches can garner media attention quickly and for years to come!

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Offer customers creative solutions like Heinz insurance policy

Creativity mixed with whimsical humor for this viral campaign orchestrated by one of the biggest names in food products. With their new ones “insurance policy,” Heinz promises to help customers facing ketchup-related accidents by turning every mess into an opportunity.

No wonder this product offering went viral. It addresses a common pain point for Heinz consumers while improving customer experience, and presents a hilarious solution to keep people talking. Every customer base has industry related problems. Offering innovative solutions with an unexpected twist can make your brand the clear choice over competitors.

Break away from corporate professionalism like Manscaped's Snooker ad

British humor is known to be just a little edgy to get a few laughs out of an audience, which is why Manscaped asked British comedian Charlie Partridge to star in their film. Advertisement for Billiards Mower 4.0. In this viral ad, Partridge offers a dual collection that aims to make the brand's personal care products easy.

The personal care product industry is known for using indirect marketing ploys to address private issues, but this commercial kept the audience talking and certainly demonstrated a clear understanding of its target audience. The clever ad script shows how useful it can be for modern brands to put aside the professionalism and be cheeky with their audience in today's bold world. It might not be the right fit for every potential customer, but it sure will be generate noise and encourage sharing, which can help your brand drive more sales.

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Harness the power of viral marketing events like Refinery29's 29Rooms

First founded in 2005, Refinery29 has spent nearly two decades focusing as an authority on pop culture and public relevance. Theirs 29 Experience rooms was a series of events designed to combine the traditional holiday scene with a viral social media focus, further establishing the brand as a clear leader in all things cool.

In travel experiences, Refinery29 prioritized entertainment and art, as well as politics and style. Attendees were able to see captivating performances by talented modern artists, catering to the growing interest in smaller creators while providing a high-quality backdrop for viral social media content.

The exhibition drew attention to the Refinery29 brand, helping its audience celebrate shared spaces again after a challenging year of pandemic isolation. Marketing events they can be standalone events, but Refinery29 shows us that more complex events involving dates and locations can be a worthy investment that facilitates a deeper connection with an audience. These events bring people together and keep their focus on your brand, especially when the events are culturally relevant and designed for a world obsessed with social media.

Marketing reuse wins as the Red Bull Stratos project

Known for helping its customers reach new heights, Red Bull attracted massive media attention with Project Red Bull Stratoswhich centered around a historic high-altitude jump featuring Austrian skydiver Felix Baumgartner, who jumped into the air from over 120,000 feet using special equipment and a special suit to keep him safe in an otherwise inhospitable environment.

Over the years, Red Bull has gained more media attention for this stunt and even caught the public's interest again with its release in 2018 Mission to the edge of space, a documentary that provides an inside look at the project. Repurposing successful marketing campaigns to generate new interest and attract more attention can be a powerful move, allowing your brand to do more with less.

Keep the focus on people like Lululemon's Proud & Present

The Lululemon brand has always had a mix of media attention, while also receiving praise from customers and critics for the lack of involvement throughout the years. In 2019, the brand took a big step forward with the help of creators from Working Not Working to create a new inclusive campaign that set aside traditional marketing and instead allowed voices from marginalized communities to be heard in public spaces and in the Internet.

of “Proud & Present” campaign. centered around honesty and provided a human spotlight. Brands can learn a lot from this campaign. Not only did the campaign creatively address one of the major criticisms that had plagued the company in recent years, it also demonstrated a nuanced understanding of public interest in raw, real content.

In an age where people share their truths in online posts every day, the average consumer is less interested in perfectly tailored marketing content and more interested in content that reflects an understanding of human experience and customer needs. Putting humanity at the heart of your brand campaign can help your audience feel seen and heard, generating deeper levels of trust and increasing brand loyalty.

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Marketing is a year-round commitment for brands, and in many cases, traditional marketing is a good match. However, unconventional campaigns can attract a lot of publicity and continue to be talked about for years, even if the only thing left of them is a YouTube clip or a social media post.

Creating buzz is much easier when marketers give the public something to buzz about, and a less traditional approach is a great way to get their attention and imagination.