In an unexpected move, McDonald's has GOING a program to combat black underrepresentation—but not in the food industry. With “Changing Black Fashion and Positively Gold,” the brand aims to support black fashion designers through mentorship, resources and financial assistance.

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Black creatives only make up 7.3% of designers in the fashion industry despite setting trends for decades. McDonald's aims to drive change across the industry by pairing five emerging black designers with five black industry experts for a year-long mentorship culminating in the launch of a capsule collection.

The company and its owner/operators will award designers $200,000 in total funding and offer mentoring sessions, access to master classes and more. The designers will also appear in a national TV commercial alongside them the mentorsincluding author and television host Elaine Welteroth, Matte Collection CEO Justina McKee, retail executive Shawn Howell, Laquan Smith COO Jacqueline Cooper and McMullen Founder & CEO Sherri McMullen.

“The Fashion Change program builds on our legacy of investing in and supporting the diverse communities we serve, pushing new boundaries to inspire real change for our designers and the fashion industry at large,” Tariq Hassan, CEO of marketing and customer experience at McDonald's. said in a statement.

of selected designers are Durrell Dupard, founder of Freddie Estelle; Shareef Mosby, CEO of VICTIM15; Larissa Muehleder, founder of Muehleder; Heart Roberts, founder of HEARTHROB; and Nia Thomas, founder of Nia Thomas.

Read more: Ebony