Learn how to successfully get your product on store shelves from Ross MacKay, co-founder of plant-based nutrition company Daring and founder of performance drink brand Cadence. With experience owning products in 40,000 stores nationwide, Ross will provide valuable insight into the steps needed to create a demand-driven brand from day one of your business.

Key questions to be addressed at this event include:

• What are the best strategies to get your brand into multiple mass retail locations?
• Should a new brand pursue retail partnerships, or focus on building an audience first?
• How can a brand choose the right retail partners to approach?
• What are effective ways for a brand to generate awareness and demand without relying heavily on external funding?
• How crucial is the direct-to-consumer model in 2024?

About the Chairman:

Ross MacKay stands out as a pioneering entrepreneur, having founded and grown Daring into one of the fastest-growing companies in the U.S. With over $125 million raised from major and celebrity investors such as D1 Capital, Peter Thiel and Drake, he has expanded successfully its brand in more than 17,000 locations nationwide, securing partnerships with giants such as Walmart and Starbucks. Ross excels at developing brands from their early stages to extensive scalability. His efforts have earned him recognition from prestigious media such as Fast Company and Forbes Magazine, earning him a spot on the Forbes 30 Under 30 and Fast Company's World Changing Companies lists. Unlike many entrepreneurs who focus on a single aspect, Ross navigates both the training and business realms with a commitment to continuous growth. When he's not on dates or training sessions, Ross enjoys spending time with his wife and newborn baby in Los Angeles.