Unless you've been living under that proverbial rock, you've heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it is not without its flaws.

Some of the milder criticisms include creating generic content, not supporting the brand's voice or tone, and failing to connect with the audience. These are pretty dramatic disadvantages for a technology that's supposed to be such a game changer, and they're obstacles you've probably encountered in your use of AI.

There is good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to branded content that's included right from the start.

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What is a custom GPT?

A personalized GPT is the next step in the evolution of AI, at least for individuals and organizations looking to build their brand and increase brand awareness with their audience. It's a free option available to anyone who subscribes to ChatGPT Plus and basically lets you create a custom AI that knows everything about you and your business.

Instead of using conventional training materials, the OpenAI team uses your brand information to train the AI. Outcome? A customized version of ChatGPT that is unique to your brand.

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The proof is in real world experience

In the ever-evolving landscape of entrepreneurship, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and brand advice and adapted to my unique tone of voice. I was thrilled to find that she could perfectly mimic my style (professional yet approachable and friendly) and give branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my retirement? Not even less.

The goal here is to create an ally in sharing my expertise—an AI-powered alter ego capable of responding to questions, comments, and requests the same way I do. It is also an important tool for delivering potential new customers with a preview of what it's like to work with me.

How did the experiment turn out? What benefits did I get and how can you apply them to your needs? Here is a quick summary of my experience.

Improved brand consistency

The main advantage of a custom GPT is its ability to secure brand consistency through different touch points. Whether people are looking for advice, asking questions, or want to engage in another way, a custom GPT reflects your brand's unique voice and identity. These are not generic bots; they're tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens you Mark's image but it also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of day-to-day questions, I've gained valuable time to focus on the core aspects of my business. This is something any business owner can appreciate. It has also become useful in smoothing communication and increasing overall efficiency.

When it comes to customer relations, Custom ChatGPT handles routine questions, allowing me to focus on building stronger relationships. It's not just about answering questions; it's about providing a personal touch that goes beyond the basics, ensuring customers feel truly looked after.

Instant expertise at scale

Scaling my entrepreneurial endeavors has been seamless as my custom ChatGPT effortlessly shares branding advice that flows and aligns with my work across platforms. Whether interacting with one client or a hundred, AI manages to provide advice and guidance consistent with my goals in terms of professionalism and expertise. This is good news for business ownersentrepreneurs and others trying to expand their brands without burning out.

Dynamic adaptability to trends

The world is developing faster than ever. It feels impossible to keep up with changing market trends and dynamics. However, my custom GPT can be retrained with new data and guidelines so I can stay ahead of the curve. This is an important benefit for anyone hoping to stay relevant today.

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Creative sparks that save time

ChatGPT doesn't just answer questions; she shoots Creativity. Whether you're stuck on a branding concept or looking for inspiration to name your new business venture, AI's unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be a significant advantage when it comes to creating marketing collateral, content for your audience, and even writing a business plan to get your idea off the ground.

The team you missed

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. This leaves little time to focus on other aspects, such as spending time with family and friends. A custom GPT can become the team you've been missing and handle those tasks for you in many cases, saving you time, reducing costs and protecting your sanity.

Basically, a custom GPT acts as a force multiplier. This allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance on how to interact with leads at various touchpoints within your channel, a custom GPT can be just what you need to launch your success.

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A global solution for leaders in the spotlight

For prominent figures such as business leaders and public figures, managing a constant flow of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing on his wealth of experience, this bespoke GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its power as a valuable tool for leaders. She lies down mentoring and delivers knowledge on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since he incorporates information from various sources, including a copy of his book, interviews, podcast episodes, and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI ​​revolution with caution

While the benefits of custom GPTs are obvious, it is essential to approach AI integration with care. Human-to-human interaction is always the preferred option. And as AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining human contact within your business remains vital.

My recommendation? Use a custom GPT to help you allocate more time to doing what you do best and provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that wouldn't be a wise use of your time and expertise.

After all, a custom GPT can offer crit automation, reduce costs, improve efficiency, save time, improve your client or customer experience and increase the accuracy of interactions. Creating one tailored to your business is the first step towards building a stronger, more resilient brand and achieving a better balance in your professional life.