McDonald's launched its retro-futuristic spinoff, CosMc'sin Bolingbrook, Illinois, in December. The response was stronger than expected, with the site receiving more than double the visits of a benchmark McDonald's when it was opened. The quirky brand has resonated with 22 to 29 years old age group, a demographic that usually visits McDonald's with less frequency than older consumers.

Now, the fast food giant is moving forward with plans for CosMc's expansion, including more locations, its mobile app and entering a new city.

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New locations, new city

CosMc currently has four locations – the original in Illinois and three in the Dallas-Fort Worth metro area. Although McDonald's before announced where it would open more locations, customers across the US speculated as for him where The next CosMcs would be. The planned expansion — in San Antonio — will include additional units in Dallas, a CosMc spokesperson confirmed.

To accompany this expansion, the brand has launched a mobile app – shared by McDonald's — offering benefits similar to those enjoyed by McDonald's fans. The new app features mobile ordering, special offers and a rewards system called CosMc's Club. Customers can also order drive-thru or walk-in at the concept, which does not have dining options.

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The concept of CosMc

CosMc aims to attract young consumers with a wide range of beverages including Bgreen tea with mint AND Blueberry Ginger Boost, which can be customized with options such as vitamin C injections, pre-workout cuts, tapioca pearls or various syrups. The chain also offers hot and iced coffee options.

The brand theme leans towards a retro-futuristic space-based aesthetic, creating a unique personality while maintaining the familiar McDonald's feel. The space-themed menu and name are a tribute to CosMc, a part-alien, part-surfer, part-robot character that McDonald's briefly experimented with in the 1980s. CosMc last appeared in the 1992 McDonald's video game MC Kids.

The CosMc concept has a smaller footprint than a traditional McDonald's, occupying approximately 2,800 square feet compared to the 4,000-4,500 square feet of a typical McDonald's restaurant. The concept combines the essence of McDonald's with a special feel. “CosMc's is a small-format concept with all the McDonald's DNA, but with its own unique personality,” said McDonald's CEO Chris Kempczinski. for CNN business.