Abercrombie & Fitch continues to be a strong comeback story as the retailer just posted the highest first quarter earnings in company history.

During a Q1 2024 earnings this week, Abercrombie & Fitch reported a 22% year-over-year increase in sales, ending the quarter at $1.02 billion compared to $836 million at the same time last year. Operating income topped $131 million, also a record high for the company.

“Our outstanding first quarter results reflect the strength of our brands and the strong execution of our global playbook,” CEO Fran Horowitz said in a release of earnings. “We have successfully navigated seasonal transitions with relevant assortments and compelling marketing, utilizing agile tracking capabilities and inventory discipline, driving sales above our expectations.”

Connected: Abercrombie & Fitch reports strong earnings, shares rise

The company also raised its full-year revenue outlook to “around 10%” and its operating margin outlook to nearly 14%.

At its peak in the 90s and the following years, sales were on the rise billions, but popularity soon waned and employee complaints began to pile up. Netflix covered the controversy in 2022 documentary“White Hot: Rise & Fall of Abercrombie & Fitch,” which exposed the company's past scandals and allegations of exclusionary practices under former CEO Mike Jefferies.

But after a few strong years since 2017 under Horowitz's leadership, the company has turned things around. Horowitz praised the company's ability to define what each of the company's “brands” stand for and the customers it serves” while respecting each brand's specific voice and inventory that aligns with it. the brand umbrella includes Abercrombie & Fitch, Abercrombie Kids, Hollister and Gilly Hicks Active.

“Both brand families are contributing well to our business results while expanding our customer base through increased marketing spend and improved omni-channel customer experience,” Horowitz said on the earnings call. “These are simply outstanding results, adding yet another proof point of our global team's ability to execute to the highest standards. Always looking ahead, we are laser-focused on showing continued growth through the year 2024.”

Abercrombie also touted the success of the launch of The Wedding Shop during the first quarter, which Horowitz described as a “curated set of dresses and other apparel to outfit customers for bachelorette parties from honeymoon to day big”.

“We led The Wedding Shop with a mix of styles, including new fashion items, while also showcasing product that has performed and grown over several seasons,” said Horowitz. “I am excited about the continued opportunities for The Wedding Shop as we approach the peak wedding season this summer and fall.”

The company too removed it infamous Moose logo in 2014, which signaled a new era for the brand long identified by its loud logo print and branding.

Connected: Abercrombie & Fitch's Holiday Sales Rise After Rebrand

As of Wednesday morning, Abercrombie & Fitch was up one 18% in a 24-hour period.