You are wasting thousands of dollars on your website and you may not even know it. You have a site and a marketing teamand traffic is flowing. But your site — and business — can fail because you're losing CLIENTS and conversions.

How?

Leaders fail to convert because of poverty user interface, slow speeds and poor design practices. If your site is not optimized for SEOit gets even worse: the drivers will never land in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer, and the complexity of the site. Sites with hundreds of pages, optimization and expert design can cost $10,000 to $20,000. Your initial investment cannot be recouped if your site is not properly optimized or configured to convert customers into sales.

Site visitors have higher expectations and there is a growing list of requirements that sites must meet. You need a nice site and it must be accessible. However, you also need to capture the right data from your forms, constantly optimize your site, and plug the leaks that are causing you to lose money.

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Is your website worth the investment?

Small business owners lose customers, even with a well-functioning website, because they don't know how to use the data available to them. So, in the end, is your website worth the investment, and if so, how can you make sure you get one? ROI?

No one tells you that web forms can cost you a lot of money

Forms are boring input fields for failing site owners and a gold mine for successful ones. What do managers do when they enter data into the form? Are there errors that cause customers or potential customers to leave the site? According to WP Formats, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow the company in some way. By analyzing how users interact with forms it's especially critical for small businesses, which may not have as many options as larger corporations. They can identify common issues like broken forms, confusing fields, or errors. This overview allows small businesses to simplify and optimize the form filling process, improving overall user experience and significantly increasing the chances of conversion. Fortunately, you can use a form tracking system that will help identify data entry issues and missed opportunities, ensuring that small businesses don't carelessly lose leads.

Testing your forms and sales funnel regularly can save you a lot of money whether you fix problems found in the testing phase.

Data is the king of website optimization

Analytics is the king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high inflation rateyour site might look like it was designed in 1999, or take 15 seconds to load.

Bounce rate means that users are leaving the site on the landing page and you have many areas of potential improvement.

Review your page speed and follow PageSpeed ​​Insights recommendations to optimize your site. Try to reduce the loading time to a maximum of two to three seconds. Complex navigation and poor quality landing pages can also cost you sales. Work with a writer to optimize your sales funnel copy.

The data will help businesses determine exactly where users engage most often and where they face roadblocks. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high converting website

High converting websites have a lot in common:

CONTENT

Expertly written content, with the help of a copywriter, will allow you to hit customer pain points and close more sales. Hooks and story telling from an experienced writer can help you turn an underperforming sales funnel into one that exceeds sales forecasts.

design

Poor design practices cause pages to fail. Yahoo! is a prime example. The site was once Google's biggest competitor, but with the bland and outdated design, the bloat rate was high and people flocked to Google.

Work with a design team to create a functional, feature-rich site that fits your target demographic.

Forms of lead capture

High converting pages use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something of value in return, such as a discount or a free ebook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a CUSTOMER. It is important to emphasize again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

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Call to action: More than just a button

Call to action (CTAs) tell visitors what to do next, such as sign up for a newsletter, purchase or schedule a consultation. They play a crucial role in improving your site conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert customers.

To increase conversions, CTA it should be clear and concise and use action-oriented language such as “Buy Now” or “Contact Us”. Tell your visitors exactly what to do next so there's no confusion and they feel confident taking the next step.

CTAs are very effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site's CTAs can help maximize conversion rates and adapt and change as user behavior changes.

Make sure you are engaging in A/B testing to determine which CTA works best for your audience.

You must respond to the prompts immediately

Research shows that 78% of customers buy from the first responder. Surveys also show that top-ranked companies in Executive Response Audit reports respond to customers in 30 minutes or less. The sooner you respond, the better. Conversion rates can be as much as eight times higher if you reply in the first five minutes.

Every minute that passes increases the chance that the lead will pass to a competitor.

How can you improve your driving response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and identify the problems the leads are facing. Set response time targets, train your reps and streamline your lead management processes to reach customers as quickly as possible.

CONCLUSION

You spend thousands of dollars on a website. To maximize your return, you need to make sure your site has all the right elements to increase conversion rates. Once you have set these elements, you must immediately respond to the data to sign the agreement.