Erika Kullberg, an lawyer with more than 21 million followers on social media, wants everyone to know how much social media sites really pay.

Kullberg regularly creates personal finance content for YouTube, Instagram and TikTok and helps people get what they're owed, like $1,000 if they're crashed from a flight. One of Kullberg's videos ADDRESSES how she paid off more than $225,000 in student loans in less than two years. Another it's about her decision to leave a $250,000 job in corporate law.

“YouTube is by far the highest paid social media platform for me,” Kullberg said entrepreneur.

In one video posted on her accounts on Thursday, and earlier on her website, Kullberg revealed that she has two million subscribers on YouTube and her videos on the platform have received an estimated 273 million views.

^{Erika Kullberg}

or 48-second Kullberg's YouTube video uploaded in December 2022, which received 4.1 million views, earned her $106.85. or longer The 12-minute YouTube video with the fewest views (3.8 million) posted three years ago earned her a more substantial payout of $45,000 — for just one video.

Most of the money — $44,900 of the $45,000 — came from viewing page ads.

Kullberg's total earnings from YouTube for the past five years (before taxes and excluding brand sponsorships) were more than $353,000.

@erikakullberg How much do I get paid by social networks? The amounts are only what the platforms pay and do not include sponsorships, which is another way creators are paid! @Creators Agency ♬ original sound – Money Lawyer Erika

Other platforms pay less. Most of Kullberg's following comes from TikTok, where she has 9.2 million followers and 542 million views. There, she has earned $5,756 since she started posting two years ago.

Facebook has paid Kullberg nearly four times as much in the same time frame. She has 4.5 million followers on the platform and earned $20,251 in about two years.

“It's actually not a lot of extra work to make money on different platforms,” ​​Kullberg said entrepreneur. “I'm using the same short videos and posting them on TikTok, YouTube Shorts, Instagram and Facebook.”

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Kullberg has 5.3 million followers on Instagram, but earns $0 from the platform because Instagram doesn't i pay Creator more.

Although Kullberg has now built up a following, she said it took her about three months to post one YouTube video a week to make money. Being a social media influencer is THE The dream job for Gen Z, with 57% declaring a the last report that they would be an influencer if given the chance.

Other generations want the fame and fortune that social media fame can bring – 41% of adults across all age groups said they wanted to be an “influencer” in the same report.

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or HypeAuditor earnings survey found that the average annual income for an influencer was $35,640.