School of Rock is advancing its international expansion by finalizing a new master franchise agreement for the United Kingdom. Today, you musical education the brand announced that Matias Puga-Hamilton, who led the successful growth of School of Rock in Latin America, will lead the venture. For Puga-Hamilton, the appeal had a personal edge.

“The powerful transformation School of Rock inspired in my daughters when they enrolled as students is what led me to bring this concept to my native country of Chile,” Puga-Hamilton said in a statement. “Since then I've had the honor of witnessing that impact on an increasingly global scale, and I'm eager to continue making a difference.”

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UK expansion

Under Puga-Hamilton's leadership, the brand plans to develop 30 new schools across the UK over the next 11 years, building on the momentum of School of Rock's established presence in countries such as Chile, Mexico, Colombia, Paraguay, Argentina, Bolivia, Uruguay, Peru and Ecuador.

School of Rock plans to open the first UK location under this deal in early 2025 in London. UK schools will widen The brand's current European footprint, which now includes five schools, mainly in Spain and Portugal.

“Continued international expansion is of the utmost importance to School of Rock,” Anthony Padulo, CDO of School of Rock, said in a statement. “Our European presence in the UK is a major milestone in this ongoing initiative and we couldn't be happier to have Matias and his experienced team as our partners in this endeavour.”

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The last increase

Founded in 1998 in Philadelphia, School of Rock ranked #205 on the Franchise 500 List 2024. The brand is one of the most popular music school franchises in the world, with more than 330 franchises and achieving 25% growth over the past three years.

School of Rock offers different music lessonsincluding guitar, singing AND piano. The company too sells musical instruments and equipment through it Gear selection program. Franchisees can work with professional musicians and more than a dozen part-time students each day. Outside of lessons, students can audition for All the stars program and participate in nationwide music workshops and camps throughout the year.