McDonald's is set to launch a new addition to its dessert menu,”Grandma McFlurry,” starting May 21. This limited-time offer pays homage to the comforting sweets often associated with grandmothers and mixes syrup, vanilla ice cream and candy pieces — and is a nod to a Gen Z-centric TikTok trend.
Image credit: McDonald's
“Grandmas have always held a special place in our hearts, and today they're having a big moment that's impacting culture,” said Tariq Hassan, chief marketing and customer experience at McDonald's. in a statement. “The Grandma McFlurry tastes like a trip down memory lane, and we're excited to give our fans that experience while honoring the figure of grandma in all of our lives.”
'Grandma's Favorite'
The fast food giant describes the Grandma McFlurry as reminiscent of “grandma's favorite treat that she hid in her purse,” although McDonald's has not revealed the exact flavors of the candy bars. However, speculation on Reddit suggests that the candy may be butter, similar to The original of Werther, a nostalgic favorite. Regardless, McDonald's believes the treatment has had a distinct advantage since it started working on the recipe.
“The new Grandma McFlurry was created by a member of the culinary team who is a grandmother herself,” said Marcelo Fajnerman, McDonald's vice president of menu strategy, in a statement to The entrepreneur. “She was relentless in perfecting a deliciously desirable treat meant to evoke special memories with the grandmother or grandmother figure in your life.”
Grandmothers
The new dessert option taps “Grandmothers“Aesthetic currently popular among Gen Z on TikTok. This trend is inspired by cozy, grandma interests like knitting, baking, and a general sense of nostalgic comfort.
Although McDonald's is the first fast food franchise to jump on the grandmacore trend, Burger King AND Taco Bell are focused on eco-friendly practices AND retro style marketing to attract environmentally conscious Gen Z consumers.
Committed pursuits
McDonald's has introduced several products that have developed a dedicated following, such as McRibwhat does periodic returns. The sandwich's dedicated fan base eagerly awaits its reappearance and even uses it McRib Locator to find the nearest McDonald's that serves it.
Another example is Shamrock Shake, a seasonal favorite centered around St. Patrick's Day and known for its minty flavor and green color. Fans begin to wait impatiently her return at the end of winter. Last summer, McDonald's revived its Grimace character in honor of his 52nd birthday with a limited-time shake and signature meal, with the character — and shake — going viral, thanks mainly for TikTok.
McDonald's is innovating to appeal to budget-conscious consumers amid recent sales struggles fueled by tired of inflation customers choosing home-cooked meals over dining out. The chain plans to introduce a $5 Food Deals next month.