Sometimes it can seem like there is only one way to do something. You had an idea, figured out a strategy, and started implementing your vision. It took a lot of work to get to the execution stage, so changing directions — or heaven forbid, turning — can feel like a start. But very, very rarely is there just one way to do something. And often, great company disruptions occur when their founders are open to reevaluating fundamental aspects of their original ideas. Here, ten founders explain the unexpected realizations that unlocked millions of dollars in growth.

Unlock: When you hit a wall, revisit your biggest idea.