In an effort to curb the recent tipping culture negative reputationDomino's is giving customers a big incentive to tip their drivers – free food.
In one new initiative“You Tip, We Give,” the chain will issue $3 coupons valid for a week whenever a customer tips $3 or more to the delivery driver.
The promotion starts on Monday, April 29 — the chain did not specify when the promotion would end.
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“Domino's drivers have been hustling to deliver hot, delicious pizza since 1960, and we love that customers have tipped them for their great service since day one,” said Senior Vice President and Director of Domino's Brand Kate Trumbull, in a company announcement. . “But these days, everywhere you go, there's a tip screen. The pressure to tip is real, even when no additional service is offered. So we decided to flip the script and show our appreciation by tipping customers back.”
According to ReallyThe national average salary for a Domino's delivery driver is $17.88.
The promotion comes at a time when many in the US are fed up with being pushed to pay extra after almost every transaction. or recent study by CouponBirds found that 75% of Americans believe tipping culture has gone too far, with 65% of people who “tipping guilt” saying they do it to “avoid awkwardness” with staff members.
Domino's is leaving a strong quarter of 2024with global retail sales growth up 7.3% while US same-store sales growth rose 5.6%.
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“The recognized value we created through our new and improved Domino's Rewards loyalty program drove strong top-line performance, which flowed through to double-digit profit growth,” Domino's CEO Russell Weiner said in a release. for profits. “Importantly, our growth in the US came through positive order counts in both our fulfillment and delivery businesses for the second quarter in a row. Further, this order growth was across all revenue groups.”
Domino it was upstairs up 68% year over year as of Monday afternoon.