A viral TikTok influencer who doubled as a Chick-fil-A team member has revealed the chicken chain asked her to stop posting videos of staff meals on shift – so she quit.
Miriam Webb, who has over 121,000 followers and 3.8 million likes on the platform, first started posting videos during her tours in December, where they quickly went viral. Webb wanted what he would eat as part of the free staff meals with a flair for humor. She started each video with her signature catchphrase: “It's a great day at Chick-fil-A and today I'm going to show you what I get in my employee meal.”
@mirithesiren This is a honey mustard lover's dream! @Chick-fil-A #fyp #chickfilacks #lace with chicken sprouts #zoqefila #sprout employee #free food #Free food #curly hair #blackgirl #honey mustard ♬ original sound – mirithesiren
But her days of menu posts and lunch creations came to an end when she was told by senior management and corporate PR that she was violating a policy in the employee handbook (though she didn't specify which one).
In an April 15 video, Webb told viewers that they said she was violating company policy and that the chain was “not willing to make an exception” for her success. (The meeting followed one of Webb's videos being collected two million views reviewing the chain's new cherry drinks.)
@mirithesiren Chick-fil-A Corporate has asked me to stop creating content. Sorry guys :/ Thanks for all the support and love but an era has come to an end. “Posts on this site are my own and do not necessarily reflect the views of TC&Js Enterprises, Chick-fil-A Whittwood, or Chick-fil-A, Inc.” #fyp #zoqefila #sprout employee #lace with chicken sprouts #chickfilacks #curly hair #blackgirl ♬ original sound – mirithesiren
“I want to make it clear that this was not a punishment. It wasn't that I did anything wrong in my videos or said anything in my comments that caused them to stop saying videos,” she told viewers. “That was something they didn't know I was doing.”
She noted that the corporation found the videos “funny and engaging,” but still had to ask Webb to stop creating the content for violating the rules. She said she asked the brand to “cooperate”, but was still met with objections.
“I respect their decision. And all I can do now is adapt,” she told viewers.
According to Business Insidershe filed her notice Monday and plans to focus on becoming a full-time content creator in the food space, already posting videos reviewing food from rival Shake Shack.
Webb said that Chick-fil-A is allowing her to keep her videos on her profile, and that she's not at all mad at the company for their decision, calling the journey to become a content creator a “nice experience”.
Chick-fil-A did not immediately respond of the entrepreneur request for comment.