^{This article originally appeared on Business Insider.}

John Deere Farm Equipment Company is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week SEARCHING to find a “Chief Tractor” who would create social media content for him reach younger consumers.

A winning applicant will receive up to $192,300 to travel the country over the next several months showing how John Deere products are used by workers, from Yellowstone National Park to Chicago's Wrigley Field and beyond.

“No matter what you do — whether it's your coffee, getting dressed in the morning, driving to work, the building you go to — it's all touched by a construction worker, a farmer or a lawn maintenance crew,” Jen Hartmann said. John Deere's global director of strategic public relations The adage.

To start the search, John Deere tapped NFL quarterback Brock Purdy (who will apparently be a little busy this fall to take on the job himself) to star in a clip in which he attempts to embark on a journey in an industrial tractor.

Dressed in the mandatory vest, work boots and John Deere hat, Purdy's progress is interrupted by teammate Colton McKivitz jumping into the cab as a stream of messages pour in from other athletes and influencers expressing interest in the job.

The clip also represents the first time the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the competition ruleentrants have until April 29 at midnight to submit a single 60-second video pitching why they should be the face and voice of the company.

Additionally, entrants must live in the contiguous 48 states or DC – sorry Hawaii and Alaska residents. Interestingly, any AI generated appearance is also prohibited.

Videos will be judged in four categories – firstly, creativity, quality and brand awareness – after which five finalists will be selected and announced after May 17.