The beloved game of Scrabble is a favorite pastime for grammar buffs and game strategists who want to show off their word-making and memorizing skills.

But market research conducted by the manufacturer, Mattel, found that Gen Z favors cooperation over competition, and that the game can be a little intimidating, especially for people who are not fluent in English or who haven't played in a while – now it's about change

After more than 75 years, there will be a new version of the classic Scrabble game that is more “cooperative”.

Connected: Gap Hires Mattel Exec as CEO

The game, called Scrabble Together, will have a double-sided board – one side is a standard Scrabble board and the other side is a “cooperative and faster-paced” game to make the game “more accessible to anyone find words. scare games.”

When players choose to play Scrabble Together, they will compete in various challenges as a team, in addition to using “helper cards” if the game gets too difficult.

“Scrabble has truly stood the test of time as one of the most popular board games in history, and we want to ensure that the game continues to be inclusive for all players,” said Mattel's Global Head of Gaming, Ray Adler. for CNN. “For anyone who's ever thought, 'word games aren't for me', or feels a little intimidated by the Classic game, Scrabble Together Mode is an ideal option.”

Connected: Mattel Is Hiring A 'Chief Uno Player' To Play Uno Quatro As A Side Hustle And Win $17,000

However, so far, the new version of the game is only available in Europe. A company representative told him Associated Pressthat there are no plans to bring the new version of the game to the US

Since its introduction in 1948, it is evaluated that over 165 million Scrabble boards have been sold in 120 countries.

Mattel it was upstairs slightly more than 5% in a one-year period as of Wednesday afternoon.

Connected: 5 board games that teach us about entrepreneurial leadership