Choreo, the registered investment advisor established in 2022 when Private equity group Parthenon Capital was spun off accounting firm RSM's wealth management business, has added four executives to its senior management team, including two business development officers, a vice president of consulting and a vice president of CPA partnerships.
Jim Waller, who joined Choreo as part of it the acquisition of BDO Wealth Advisors, will serve as regional vice president of business development for the Mid-Atlantic region, including Maryland, Virginia, Philadelphia and New York. Stephen Eldridge, a former regional director at Dimensional Fund Advisors, joins as regional vice president of business development for the Southeast. He will work with Choreo's CPA partners in that region to develop leads for RIA advisors.
Choreo also hired Jeff Brewer as vice president of advisory and to help the firm's advisors create growth targets. He joins from Wealth Source, a $2 billion RIA in California, where he served as head of advisor success.
Browning Mank will serve as vice president of CPA partnerships, with responsibility for managing and expanding the firm's existing relationships with CPA firms. She joins from ForwardLane, an AI-powered platform for advisors and wholesalers, where she served as chief revenue officer.
WealthManagement.com reported in February that Choreo planned to bring on the four executives to help the firm's network of advisors and build relationships with CPA partners in their market.
“Over the past two years, we've laid the foundation for our ambitious growth strategy, which is rooted in making Choreo the partner of choice for advisors working at the intersection of tax and financial planning,” Choreo's CEO said in a statement. , Larry Miles. “But we're just getting started, and with this expansion of our senior management team, I'm confident we'll be better positioned to build on what we've already achieved and deliver added value to benefit our advisors, CPA partners and clients worldwide. Country.”
Over the past two years, Choreo has built its CPA partner program, the Choreo Partner Alliance, primarily by acquiring RIA affiliates of CPA firms. This includes RSM, Cherry Bekaert Wealth ManagementGreerWalker Wealth, and most recently, the wealth management business of BDO USA.
Choreo is also partnering with a small number of CPAs who have not sold their RIAs to the firm. There are also several dozen in the pipeline.