After a decade plus of advising people on getting started in the franchise industry, my colleagues and I in FranCoach have seen and heard almost everything. One of the questions we hear a lot from our clients is, “What is the best franchise?” Or sometimes people ask “What's the hottest industry out there?”

Without a doubt, these are the easiest questions to answer.

The myth of the “best” franchise.

And what IS the best franchise?

The answer is very simple: there is none. Its not A the best franchise. There is none the best or hottest industry. It really is that simple.

If anyone tells you otherwise, they're either lying or they don't know what the hell they're talking about.

You may be thinking, how is that possible? There must be a “best” franchise and a “hottest” industry.

Well, there isn't – and I'll explain why. There are several different pieces of information that go into the reasoning here, but first, franchise it is a highly individualized and personalized process.

What is best for you is not what is best for the other person or person. Here is the analogy I often use:

My wife's friends or family might ask her, “Why in the holy hell did you marry that bald old man?” Maybe it's a valid point, but for whatever reason, I was her person, her match. The same concept applies to franchises. Sometimes, the old bald guy really suits people best. And for the next person, the best fit will be completely different.

In other words, beauty is in the eye of the beholder.

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How to find the right franchise match

When it comes to the franchise industry, there are some important points to understand.

If you combine every franchise out there, the industry is valued at over $800 billion – yes, BILLION, with a B. There are over 800,000 franchise units in the country, and they employ over 9 million people. This is a massive industry.

Within that, there are many different industries and niches. For example, at FranCoach, we work with over 600 franchises and around 70 industries.

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Each of those specific industries will show you great words and statistics. This industry is boomingthis is recession resistant, and this is essential. That one over there is on the rise, this one is trendy… you get the idea.

But in the end, none of that matters. What matters is YOU. What is the best thing for YOU?

The getting out of bed test

We talk a lot about The getting out of bed test. What will she say? It means that you are the one who will be the owner of the franchise. You're the one who has to get your butt out of bed and go run this business every day.

With the Get Out of Bed Test comes a series of questions you'll want to ask yourself:

• What are you good at?
• What do you like to do?
• Who are the people you want to be around? Think about your staff, if you have one, and the customers in your community.
• What are the core values ​​of the business?
• What is it that you want to do every day?

Your answers to these questions are what matter. At the end of the day, franchisors are not looking for industry experts. They are looking for people to run their business. So instead of looking at a certain industry or a certain brand, trying to figure out what's “hottest” or “best”, you want to think about what's best for YOU.

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As you think about your answers to the questions above, a whole world of possibilities begins to open up. It can be a little overwhelming to consider all the franchise options out there – remember, this is an $800 billion industry. There are over 4,000 exclusive brands in the US alone, not including internationally established brands.

In other words, it's a lot to sift through. So what do you do? How do you find the right fit?

Finding the right fit

This is where the FranCoach team comes in. What our team does is not find the best or the best franchise – instead, we get to know you. Everything revolves around you: What are you good at? What do you want to do?

Once we understand your answers to these questions, we start building from scratch what you're looking for, what you're good at and what you do NO want to do. What are the essential elements of the right business for YOU?

We know the differences between all 4,000 franchises out there – we've seen behind the curtain. We know what each one is about, so we can find what will be the best thing for you. The hottest thing about you will eventually be your match.

Success in franchise ownership it's really simple. It comes down to two steps:

1. Follow the plan.
2. Make the necessary efforts.

Pretty simple, right? So what's the trick? The trick is to find the absolute best franchise for YOU.

Think about it this way: You're terrible at sales, you hate people, and you never want to talk to anyone. Then you start a franchise because someone tells you how good it is or how hot it is. But it turns out you have to sell and be the face of the business to succeed.

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Well, guess what? It's not going to go very well. This is a terrible match. That's not to say it's a bad franchise. That doesn't mean you shouldn't own a franchise. It means it's a bad match.

There is no “best”. There is no “hotter” for everyone. What matters is YOU and finding the best franchise for your skills, needs and goals.

Work with the FranCoach team today

If you're ready to learn more about franchise ownership, you're in the right place. Here at FranCoach, we work with our clients to help them find the absolute best franchise for them.

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Our number one goal is to properly educate you about franchise ownership. We want to help you determine if franchise ownership is the right path for you – and if so, we'll guide and support you through the process of finding your perfect match.

And the best part? Our services are 100% free, 100% of the time – seriously. To reach you to us today to learn more about becoming a franchise owner. You've read this far… so why not take the first step today towards your best tomorrow?