See inside the 2024 Academy Awards VIP Oscar gift bags


The 2024 Oscar Awards closed out awards season with a bang, including a show and celebrity-studded performance of Ryan Gosling's I'm Just Ken and a surprise pregnancy is discovered on the red carpet by actress Vanessa Hudgens.

And while “Oppenheimer” appeared as big winner of the night with seven awards including Best Picture and Best Director, one of the most talked about parts of the Oscars is still…the super-exclusive gift bags.

But this year, insiders are shedding light on the coveted bags, which are rumored to include everything from all-expenses-paid vacations to medical treatments.

Here's what the A-list guests took home (even if it's not a statue). In a TikTok that has now racked up over 394,000 views, gift bag creators, LA-based marketing from Distinctive Access show what's inside the 2024 bags, worth around $178,000 each.

@officialspin1038 What do you think of these $178,000 worth of goodie bags! ? SPIN caught up with the fabulous team behind the official Oscars Goodie Bags to see what the biggest stars in Hollywood are donning at this year's awards!? For all the latest Hollywood and Oscars news keep SPIN loud and follow us for more! #Oscars #Hollywood #Good bag #famous #BTS ♬ original sound – SPIN 1038

The purses traditionally go only to the host, Jimmy Kimmel, and the nominees in each of the major acting and directing categories, usually about 25 of the top nominees.

This year's bags included a $50,000 adventure to a ski lodge in the Swiss Alps.

“It's from the Zermatt Peak Chalet, and they get the whole house to themselves and up to nine friends,” the team explained. “They (also) get a private luxury villa in St. Barts from St. Barts Paradise for $25,000.”

The bags also include a week of rejuvenating wellness treatments valued at approximately $24,000 at Golden Door in San Marcos, California, as well as a Private show by The Mentalist, a magician-adjacent performer who relies on “intuitive abilities” to predict behavior from audience members, worth $25,000.

Other key items included a 24-inch private wine cooler and a six-inch 3-D printed figurine of each of the bag recipients.

@wallstreetjournal Whether they win or not, top nominees are sure to walk away from the Oscars with thousands of dollars in cash. Here's a look at how Hollywood's most extravagant handbags come together. ?: Sean Dong, courtesy of Special Properties #oscars #academic awards #hollywood #oscarsbag gift #wsj #thewallstreetjournal #wallstreetjournal ♬ original sound – The Wall Street Journal

“The bags are basically a marketing deal,” according to the WSJ. “Brands pay the agency at least $4,000 to get their merchandise in front of some of the biggest stars in Hollywood. Most of the expensive items are just invitations to travel or services, so they don't have any real value until they celebrities use it.”

This year's freebies also included a host of other trinkets, including Scotch, chocolates, a Rubik's Cube, cat food and extra everyday products that could fill an entire suitcase – and two more bags worth.





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