You've hit a wall. Maybe it's an idea that won't work. A pursuit you were rejected from. An attempt that failed. Now you feel stuck and frustrated.

I've felt it too – but I learned four simple words that help me get through it. I think they can help you too.

To appreciate them, I will take you back in time. The year is 2005. Kara Goldin and her husband Theo were making a light-tasting, all-natural drink in their kitchen. They called it Advisory waterand they thought it had potential.