Oscar Mayer 140 years old The business known for hot dogs, bacon and other processed meats is launching vegan options for the first time. According to Press release.

Vegan options has grown up from a partnership between Oscar Mayer's parent company, Kraft Heinz, and TheNotCompany, a 1.5 billion dollars plant based startup with multi-million dollar investments by Jeff Bezos. In November, The Kraft Heinz Not Company GOING The first plant-based Kraft Mac & Cheese in the US, complementing the previous releases of Kraft NotCheese Slices and NotMayo.

Oscar Mayer's vegan sausages, called NotSausage, will hit grocery store aisles with Italian flavors, and the company's vegan Bratwurst and hot dogs, called NotHotDog, will have a flavor.

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“What the consumer expects is a copy of the product, a product that looks and functions like the animal-based item,” Kraft Heinz NotCo CEO Lucho Lopez-May. said Axios.

Kraft Heinz NotCo aims to create vegan products in other categories, according to the press release, and recently began expanding internationally.

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The new vegan options will debut on March 12 at Expo Westa trade show of natural, organic and healthy products and arrive on retail shelves later this year.

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Oscar Mayer is the second most consumed hot dog brand in the US. according to Statista researchwith 62.17 million Americans eating its hot dogs in 2020.

Kraft Heinz NotCo has had success with its vegan spins on previously popular offerings. The company's NotCheese slices were the brand's no. 1 in dollar sales within eight weeks of launch. according to a brand representative.

However, the plant-based meat industry is facing a number of unique challenges, with companies such as Beyond Meat and Impossible Foods seeing decrease in income and employee shares fall in value. Factors such as taste, cost and texture can be barriers to the adoption of plant-based alternatives Institute of Good Food.