SmartAsset, a service for connecting consumers with financial advisors, launched SmartAsset AMP, a service that the firm is describing as a new growth platform for financial advisors.
It is intended to help advisers acquire new clients and retain existing ones.
If the acronym AMP already sounds familiar, there are at least two other advisory technology tools on the market with the same acronym, TIFIN's Asset Management Platform (TIFIN AMP) and Fidelity AMP, which stands for Automated Managed Platform.
In SmartAsset's case, AMP stands for Advisor Marketing Platform, which the company describes as a “results-driven” tool, meaning it aims to deliver a fixed range of referrals over a six- or 12-month subscription.
There are three plan levels, Discover, Accelerate, and Scale, and with the platform, advisors can access referral generation features, nurture and manage their referral campaigns, and are offered automated calling and messaging features, all on available through a monthly subscription.
The company claims to match over 50,000 US consumers with financial advisors each month.
Advisers may use factors including the target client's geographic location and asset level as part of the filtering or search and matching process.
SmartAsset has long been referenced what she calls “high purpose” executives and clients.meaning those leads that convert more easily into paying customers.
company achieved unicorn status in mid-2021 after raising $110 million in a Series D funding round at a valuation of over $1 billion. RIA aggregator Focus Financial led the 2018 Series C round with an investment of 28 million dollars. Founded in 2010, it was launched in 2012 by co-founders Michael Carvin and Philip Camilleri.
From a consumer perspective, SmartAsset can initially serve as a portal for them to access information on mortgage rates and credit cards, as well as a savings, retirement and other financial planning calculator. As it collects more information from these customers, that data is fed into the service advisor's matching algorithms.
SmartAsset announced buying prospect engagement company DeftSales in April 2023.
Advzyon hires Kartik Srinivasan
People let go during or after Schwab's dissolution of TD Ameritrade Institutional continue to find new positions in the advisory industry.
Advisory technology provider Advyzon announced this week that it is hiring Karthik Srinivasan as president of Advyzon Institutional.
Srinivasan spent more than a decade at Morningstar, much of that time spent working on the company's portfolio management system with Hailin Li, who later founded Advyzon.
He spent over seven years in Schwab Advisor Services, working on third-party integrations and partnerships.
This news adds to a busy stretch of announcements during and after Advyzon's first user conference in February.
Among its recent announcements was the release of a new mobile app, updates to workflow automation, artificial intelligence capabilities, and rebalancing of tax optimizations.
Advyzon also announced new integrations with Apex AND Or wealth.
F2 Strategy takes the St. Louis marketing firm's marketing consultants
Wealth management technology services and consulting company F2 Strategy announced this week that it has acquired 10-person marketing firm Sky Marketing Consultants.
Based in St.
Terms of the deal were not disclosed.
The acquisition aims to combine F2's technology implementation and strategic advisory services with the “high-touch marketing strategies and solutions” offered by Sky.
Sky co-founder Jeremy Jackson will become F2's chief marketing officer, while previous chief marketing officer and F2 co-founder Liz Fritz will remain as a board officer.
Doug FritzCEO and co-founder at F2 Strategy, who is also a WealthManagement.com The Industry Awards judge will lead the unified teams under the F2 brand.
This agreement follows June 2023 acquisition of consulting and services provider Oakbrook Solutions.
F2 was founded in 2017 by the Fritzes, both former wealth management executives from major banks.