A TikTok highlighting price hikes at IKEA is going viral after one creator had a great online shopping experience at the furniture retailer.

A video by a TikToker named Jules has garnered over 1.3 million views after showing viewers what happened when she went to reorder a mattress she first bought in 2021 to get the same one for her kids.

The shopper said that, in 2021, the mattress cost $170, and when she went to check out last month, she was shocked at how much the price had risen in just three years.

@ustolemysandwich inflation bb!!! #green screen ♬ original sound – jules

“Now the same mattress costs $249, which is $70 more or 40% more than it was in November 2021,” she explained. “This is just another example of why it's so expensive to be an adult and 2024.”

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Viewers were outraged by the massive price rise in 26 months, with many accusing the retailer of raising prices at the expense of the customer to keep up with competitors.

“People should stop saying inflation and start calling it corporate greed,” one viewer wrote. “It is a perspective that must be addressed.”

“Going through the same thing, inflation is crazy,” said another.

Currently, the mattresses on the IKEA website verse in price from $99 to $1,049.

In November 2023, IKEA rolled out a “New Lowest Price” initiative in which the retailer would add red banners to certain products online with the highest original price listed below the new lowest price.

The decision came after IKEA was discovered they walked prices up to 80% more from 2021.

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“The price cut is not just a promotion, it's our promise to our customers,” said Javier Quiñones, CEO and chief sustainability officer, IKEA US. in a release in that time. “Our priority is to remain as affordable as possible and to continue to reduce prices whenever we can to ensure that our products are accessible to everyone and that dream homes are available to many.”

IKEA did not immediately respond entrepreneurRequest for comment.