^{This article originally appeared on Business Insider.}

A chicken shop owner in Northern England has lost a long-running legal dispute with him Elon MuskS ' Tesla.

Amanj Ali's takeaway in Bury, Greater Manchester, called Tesla Chicken & Pizza, was at the center of a trademark dispute with EV company.

Last November, Ali was ordered to pay £4,000, or $5,053, to Tesla after The UK Intellectual Property Office eventually relented with the automobile giant.

Ali had registered the trademark for food on delivery in May 2022citing inventor Nikola Tesla as his inspiration for the name, the the BBC reported.

When asked about the unusual inspiration, he told the newspaper: “He was an intelligent kind of guy… in my youth, I… read about him, looked at his pictures.”

While Tesla did not initially object to the trademark, Ali was notified in November 2021 that the auto company had sought international trademark protection in the U.K. food and beverage category, documents released by the IPO showed.

Ali opposed the request, fearing that the company would try to invalidate his trademark. Almost a year later, Tesla did just that, claiming Ali's brand would unfairly benefit from the EV company's established reputation.

Tesla representatives did not immediately respond to a request for comment from Business Insider made outside normal business hours.

After another year of arguments, Ali eventually lost the case.

He told the BBC he would have appealed the decision but had already spent around £8,000 in legal fees and was struggling with the stress of the dispute. Ali added that the fight with Tesla had affected his sleeping and work habits.

“Imagine, I'm just a small businessman who runs a chicken shop and a big company is coming which is owned by the richest man in the world“, he told the newspaper.

This isn't the first time small businesses have tried to battle big tech companies over trademark issues.

In October last year, Meta's themes ran into problems with a small UK software company called Threads Software Limited. Her lawyers told Meta to stop using the Threads name in the UK as she owned the British brand.

The company claimed that Meta made four offers to buy the “threads.app” domain, which it rejected.